The Voice & Face of ADA
I remember back to 1982, when the Spokesperson (formally “Ambassador”) Program came into existence. The thought of being quoted in newspapers and magazines (websites didn’t exist) and appearing on television thrilled me. Nevertheless, the responsibility of representing the American Dietetic Association frightened me. I then put a shine on my communications skills and went on to work with the media over the next 25 years. During that period, I took countless media training sessions. I knew how to bridge statements, I knew how to dress, and I knew how to formulate sound bites. What I didn’t know, however, is just how much I didn’t know! Then, five years ago, I took the plunge and became an ADA Spokesperson and I learned how to work with the media on a level that I had never been exposed to before. The caliber of ADA’s media training and the hand-holding guidance from their Public Relations team were incomparable. Through this program, my knowledge as a registered dietitian and my expertise as a credible source of information has not only improved my proficiency in working with the media, but it also enhanced the techniques I use when counseling patients. Each interview has helped me collect my thoughts about a subject and carefully evaluate how to get my message across in a succinct, show-stopping fashion. At the same time, I also feel a greater sense of responsibility to ADA in representing their “voice and face” and to my peers in setting a good example. (Yes, it’s pressure…but it’s also exciting!) And something else happened to me when I became a Spokesperson: I had been an RD since 1979 and never met an ADA President, never got involved in ADA policy making, and rarely took interest what the organization stood for. ADA was sort of “hypothetical” to me. My life as a spokesperson has helped me to meet (and enjoy the company of) five presidents and their boards, a CEO, and a myriad of staff members, all of whom I respect and I feel free to express my opinions to. ADA, because of the spokesperson program, has finally become my organization.
For a list of requirements and for further information about the program, just click on the following link: http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_7260_ENU_HTML.htm. So the next time you see an announcement from our Public Relations Department asking you if you’re interesting in becoming a Spokesperson from your State … be confident and apply for a position that will enrich and change your life as well as the lives of the millions of people in your audience!
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